New home jersey unveiled

Sligo Rovers is delighted to reveal our brand-new home jersey, created by the Bit O’ Red’s kit and sportswear partner JOMA Sport, in association with our main sponsor Avant Money.

Our current sponsor, Avant Money, has recently changed its name from Avantcard following the launch of their new mortgage products in September, reflecting the company’s ambition to provide a broader range of consumer finance products and grow the business. 

The new Avant Money branding will be extended to the rest of its existing business in the Spring of next year. This has offered us the opportunity to create a great new jersey for the 2021 season.

It also marks the third year of our agreement with JOMA, who have been a hugely supportive partner for the last five seasons.  

Today marks the beginning of a new Bit O’ Red – reflecting the club’s ambitions to continue to progress with a fresh look and maintaining the progress we have made alongside our key sponsors.

The announcement was made alongside the news of a significant new signing for the club for 2021 as Greg Bolger joins the club ahead of a campaign next year that will include European football.

A marketing campaign will also begin today in conjunction with Avant Money as we mark coming through the challenging 2020 period to believe in new, brighter and bigger days ahead for the club, our supporters and loyal sponsors.

The jersey is available to order now for collection from next Friday, December 18th via our click and collect service or in store at our club shop in Barton Smiths. Online orders between now and next Friday will be compiled and posted out on that day. While orders will be posted on Friday the 18th, we cannot guarantee Christmas delivery due to the huge strain on our couriers during the Christmas period.

“Therefore, we encourage supporters to buy online and use our click and collect option or purchase their jersey in store at Barton Smiths. After that date, we will still ship jerseys daily, however Christmas delivery would be increasingly unlikely and deliveries could arrive some days after Christmas.

Sizes are Small adult to XXLarge and begin at 4-6 years for kids up to 13-14 years.

Sligo Rovers CEO Colin Feehily said: “We’re delighted to unveil our new home jersey for 2021. We are maintaining the stripe look as we will indefinitely look to do now. This shirt is a bespoke design, and exclusive to Sligo Rovers, which we are proud of and excited about.

“It was a popular move to return to the origins of the club and this variation is something we feel will be equally exciting for our fans. We hope exciting times await for our players and supporters in this new Bit O’ Red look.”

JOMA brand manager Susanne McNamara “We were delighted to launch this new 2021 jersey in conjunction with Sligo Rovers.

“We feel it maintains the club’s historic values with the traditional stripes whilst embracing a fresh, new look. We hope the Bit O’ Red supporters like it as much as we do and wish Rovers the very best for the season. This shirt is tailor made by Sligo Rovers for Sligo Rovers, so that’s something special”

Chris Paul, Avant Money’s CEO, said: “After an unprecedent year of challenges, both Avant Money and Sligo Rovers have emerged stronger than ever.  A fresh start in the form of our new Avant Money name along with a fabulous new home jersey for the Bit O’ Red, sets us up nicely for what promises to be an exciting year ahead of us.”